“群众路线”的政治传播意蕴新解

An Analysis of the Implication of Political Communication of the“Mass Line”from a New Perspective

中国特色政治传播的核心和基础,是以中国共产党为传播主体、以媒介为中介的“党群互动”机制。群众路线作为党的根本工作路线和组织路线,是党在革命、建设、改革和治理阶段的经验总结和制胜法宝。群众路线实质上涵盖了输入、转换、输出、反馈等一系列政治信息流动环节,蕴含着党群相互联系、相互作用的价值观念。因此,从政治传播这一全新的视角阐释群众路线具有重要意义。“一切为人民服务”是群众路线中规约各个环节、统摄一切传播活动的价值旨趣。党和群众均在群众路线中扮演着重要的政治传播角色,群众路线整体上是一个内嵌政治宣传和党内政治沟通环节的以党和群众互为传播主客体的复合型政治传播模式。不过,由于现实的复杂性,这一模型在付诸实践时偶尔会发生些许偏离。因此,在实践中应落实党和群众的政治传播角色安排,实现群众路线的专业化和制度化,从而更有效地促进党群之间的互动。

The core and foundation of political communication with Chinese characteristics is the“Party-mass interaction”mechanism with the CPC as the subject of communication and the media as the intermediary.As the Party’s fundamental work line and organizational line,the mass line is the summary of the Party’s experience and magical weapon in every stage of revolution,construction,reform and governance.The mass line essentially covers a series of political information flow links,such as input,transformation,output,and feedback,and contains the values of the Party and the masses being interconnected and interacting.Therefore,it is of great significance to explain the mass line of political communication from a new perspective.That“Everything serves the people”is the value and purpose of regulating all links and controlling all communication activities in the mass line.Both the Party and the masses play an important role in political communication in the mass line.The mass line as a whole is a compound political communication mode with the Party and the masses as the subject and object of mutual communication in which the political propaganda and the intra-party political communication are embedded.However,due to the complexity of reality,this model occasionally deviates slightly when it is put into practice.Therefore,in practice,the Party’s and the masses’role in political communication should be implemented to achieve the specialization and institutionalization of the mass line and promote the interaction between the Party and the masses more effectively.