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消费者价值观对可穿戴设备采用的影响 被引量:1

The Impact of Consumer Values on the Adoption of Wearable Devices
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摘要 本文以可穿戴设备为例,引入消费者创新性作为中介变量,研究消费者价值观对新产品采用行为的影响路径。在成熟量表基础上,通过聚类分析,将消费者按个人特色划分为早期采用者和后期采用者两个分样本,经过分析,分别确定了早期采用者和后期采用者消费者价值观与新产品采用行为的关系,并提出相应的管理建议。
作者 刘丽华 杨琬 Liu Lihua;Yang Wan
出处 《调研世界》 CSSCI 2020年第3期10-15,共6页 The World of Survey and Research
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