超市环境空间中的农产品数字化导视设计

Digital Sign Design of Agricultural Products in Supermarket

超市环境是农产品销售的重要终端,但当前国内超市中对于农产品展销区信息的视觉导视的设计存在一些缺点,如信息混乱、图形设计单一、缺少与消费者的互动等。因此本文基于超市环境空间特点,结合超市环境空间对消费者的指引性作用,提出农产品展销区视觉导视设计的原则和农产品视觉导视app设计的流程,使消费者通过良好的视觉导视系统放心购买绿色农产品,并拓展导视系统的信息内容,让消费者能从中获得与农产品相关的溯源信息,对今后的超市环境空间中的农产品视觉导示设计起到借鉴作用。

The supermarket environment is an important terminal for the sale of agricultural products, but there are some shortcomings in the design of the visual guidance for the information of the exhibition area of agricultural products in domestic supermarkets at present. In this paper, based on the guiding role of supermarket environmental space to consumers, the principle of visual sign design for agricultural products exhibition and sales area and the process of app design for visual sign for agricultural products are proposed. As a result, consumers can purchase green agricultural products with confidence through a good visual sign system and expand the information content of the guidance system, so that consumers can obtain the traceability information related to agricultural products. In conclusion, it can be used for reference in visual sign design of agricultural products in the environment space of supermarkets in the future.