盐城市与杭州市跨境电商发展比较分析

Comparative Analysis of Cross-Border E-Commerce Development in Yancheng and Hangzhou

经济新常态背景下,跨境电商对经济发展起到明显促进作用。各地跨境电商发展态势不同,我们选择发达省份江苏盐城市与浙江杭州副省级城市进行比较。并运用PEST方法,针对宏观环境、交易过程等全面分析,研究结果显示,盐城市跨境电商物流保障、运行现状、监管体系与杭州市存在明显差距,对此提出理论性的建议,期盼能为盐城经济发展有所裨益。

In the context of the new normal economy, cross-border e-commerce has significantly promoted economic development. The development trend of cross-border e-commerce in different places is different. We chose Yancheng, Jiangsu, a developed province, and Hangzhou, Zhejiang, a sub-provincial city, for comparison. And using the PEST method, a comprehensive analysis of the macro-environment and the transaction process, the research results show that there is a clear gap between the cross-border e-commerce logistics guarantee, operation status, and regulatory system of Yancheng and Hangzhou, and theoretical suggestions are proposed for this. Can be beneficial to Yancheng’s economic development.