公共图书馆文旅融合实践研究——以浙江省为例

Exploration and Practice on Public Libraries after the Merger of Cultural and Tourism Ministries:Taking Zhejiang Province as an Example

[目的/意义]为梳理和总结公共图书馆在文旅融合背景下的率先尝试,提高公共图书馆文旅融合内涵和融合途径的可行性。[方法/过程]实证分析浙江省公共图书馆文旅融合的案例,总结出合作融合、改造融合、角色融合、阵地融合等四种公共图书馆文旅融合方式。[结果/结论]提出文旅融合背景下的公共图书馆应依托主题分馆、新馆建设等契机,利用现代化技术、积极寻找公共图书馆文旅产业链的结合点,主动融入到全域旅游的大环境中。

[Purpose/significance]This paper analyzes and summarizes the first attempts of public libraries in the context of the merger of cultural and tourism ministries to improve the connotation and feasibility of cultural and tourism integration in public libraries.[Method/process]By comprehensively analyzing the cases of cultural and tourism integration in Zhejiang public libraries,this paper sums up four ways to enhance the integration of culture and tourism in public libraries,including cooperative integration,transformation integration,role integration and position integration.[Result/conclusion]It is suggested that under the background of cultural and tourism integration,public libraries should take good advantages of the thematic branch libraries and the construction of new libraries,and use modern technology to find the joint point of the cultural and tourism industry chain of public libraries and actively integrate into the overall tourism environment.