新媒体时代下传统电视媒体的变革及VR技术的应用

On the Transformation of Traditional TV Media and the Application of VR Technology in the Era of New Media

在新媒体时代,传统电视媒体原有的制作模式和播放程序已不能满足人们的观看需求.传统电视媒体应根据新时代环境的变化积极变革,通过利用VR技术的优势,对原有的电视产业重新设立新的标准、完善创新机制和销售模式,并通过相互融合打破行业壁垒,制作优良的电视节目、建立高效的智能网络传播渠道,在新媒体时代通过变革为传统电视行业的创新和升级带来新的发展机遇.

In the new media era,the original production mode and broadcast program of traditional TV media cannot meet people’s viewing needs.Traditional TV media should take active innovation according to environmental changes of the new era,make the use of the advantages of VR technology,set up a new standard to the original TV industry,perfect the innovation mechanism and sales model,break the trade barriers through mutual fusion,make good TV programs,and establish efficient intelligent network transmission channels.Au this can bring new opportunities of development in the era of new media for the innovation and upgrade of the traditional TV industry.