3Jarven pa,S.L.and P.A.Todd.Consumer reactions to-electronic shopping on the world wide web.International Journal of Electronic Commerce,1999,2(2):59-88
4Tornatzky and Klein.Innovation characteristics and innovation adoption-implementation:A meta-analysis of findings.IEEE transactions on Engineering management,1982,29(1):28-45
5Davis,F.D..A technology acceptance model for empirically testing new end-user information systems:Theory and results,Doctoral dissertation.Cambridge,MA:MIT Sloan School of Management,1986
6Davis,ED..Perceived usefulness perceived ease of use and user acceptance of information technology.MIS Quarterly,1989,13(3):319-340
7Deville,B..Internet for market researchers.Marketing Research:A Magazine of Management & Applications,1995,17(3):36-38
8Fenech,T..Using perceived ease of use and perceived usefulness to predict acceptance of the World Wide Web.Computer Networks & ISDN systems,1998,30(1-7):629-630
9Dillard,S.J..PC users’intentions to adopt online shopping(computer services,video shopping),Doctoral dissertation.The Florida State University,1992
10C.Liu,K.P..Arnett Exploring the factors associated with web site success in the context of electronic commence.Information & Management,2000,38(1):23-33