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基于消费者行为角度谈国产化妆品品牌营销策略 被引量:1

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摘要 国产化妆品行业起步很早,但是目前一直在市场中处于中低端位置,市场份额也不高。要想进一步做好品牌营销,站在消费者行为的角度考虑问题至关重要。本文以此为课题,先分析目前化妆品消费者行为特征和影响消费者购买行为的因素,再根据分析到的结论提出对国产化妆品品牌进行品牌营销的策略,以期研究结论能为国产化妆品企业的品牌营销工作提供一点参考建议。
作者 孙薇
机构地区 [
出处 《现代商业》 2020年第5期12-13,共2页 Modern Business
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