新媒体时代社群营销模式研究——以大V店为例

Research on the Community Marketing Mode in New Media Era——Taking V Store as an Example

随着新媒体的发展,我国网络社群日渐增多,社群经济前景巨大,众多企业开始进行社群营销。论文从新媒体和社群营销的相关概念着手,以中国最大的妈妈社群平台大V店为例,分析大V店的社群营销模式,为新媒体时代的社群营销提供一些有益的建议。

With the development of new media,China's network community is increasing day by day,the prospects of community economic are huge,many enterprises begin to carry out community marketing.This paper starts with the related concepts of new media and community marketing,and then takes V Store,the largest community platform for mothers in China,as an example,to analyze the community marketing mode of V Stores.Finally,the paper provides some useful suggestions for community marketing in the new media era.