摘要
为了研究中国式关系驱动中小企业新产品开发的作用机理,构建了一个有调节的中介效应模型,并利用来自长三角和珠三角的275家制造业中小企业的问卷调查数据进行假设检验。研究发现:中国式关系的人情维度和信任维度都可以直接提升中小企业的新产品绩效,而且关系也可以通过促进客户以信息提供或合作开发方式参与中小企业新产品开发,从而间接提升中小企业的新产品绩效。同时,动态环境会正向调节客户参与和新产品绩效间的关系。
In order to study the mechanism of Guanxi driving the new product development of small and medium-sized enterprises(SMEs)innovation,a moderated mediating effect model was constructed,and the questionnaire data from 275 manufacturing SMEs in the Yangtze River Delta and the Pearl River Delta were used for hypothesis testing.It is found that the Renqing and Xinren dimensions of Guanxi can directly improve the performance of new products of SMEs,and Guanxi can also indirectly improve the performance of new products of SMEs by encouraging customers to participate in the development of new products of SMEs through information-providing or co-developing.At the same time,the dynamic environment could positively moderate the relationship between customer involvement and new product performance.
作者
谢明磊
刘德胜
Xie Minglei;Liu Desheng(School of Business,ShanDong University of Political Science and Law,Jinan 250014,China;School of Management,Qilu University of Technology(Shandong Academy of Sciences),Jinan 250353,China)
出处
《技术经济》
CSSCI
北大核心
2020年第3期20-29,共10页
Journal of Technology Economics
基金
山东省社会科学规划项目“新旧动能转换背景下企业集团轻资产运营模式与演化路径研究”(17CGLJ25)
山东省自然科学基金青年项目“基于网络嵌入的科技型中小企业融资信用信息共享研究”(ZR2017BG018)
齐鲁工业大学(山东省科学院)优秀青年学者支持计划(SKRC17-07)
山东政法学院科研项目“外部环境对集团管控的作用机理研究”(2014Q04B)。
关键词
关系
客户参与
新产品绩效
人情
信任
Guanxi
customer involvement
new product performance
Renqing
Xinren
