文化遗产类品牌构建--以南京云锦为例

The Brand Construction of Cultural Heritage--A Case Study of Nanjing Yunjin

优质的文化遗产类品牌构建一方面有益于营造较好的文化氛围,另一方面能够很好地刺激当地的经济发展,在以文化遗产为基础,打造品牌的过程中,必须把保护与传承文化遗产作为第一要义。以南京云锦这个关注较多的案例为研究对象,对云锦品牌构建进行了分析和讨论,希望能够给其他文化遗产项目的保护与传承有所启示,呼吁更多的人加入到研究和保护中国传统手工艺中来。

The construction of a high-quality cultural heritage brand was not only conducive to create a better cultural atmosphere,but also could stimulate local economic development.In the process of building a brand based on cultural heritage,it was necessary to take the protection and inheritance of cultural heritage as the first priority.Taking Nanjing Yunjin as the research object,the construction of Yunjin brand were analyzed and discussed.It could give some enlightenment to the protection and inheritance of other cultural heritage projects,and call for more people to join in the research and protection of traditional Chinese handicrafts.