Textile intangible cultural heritage highly favored by international brands

Yang Huazhen,the national inheritor of Tibetan weaving and lace stitch embroidery craftsmanship,and an ambassador for the promotion of China textile intangible cultural heritage,was invited to design cleansing oil bottle patterns for Japanese cosmetic brand Shu uemura 6 years ago.Since then,he has been invited to cooperate with Starbucks,Van Gogh Museum,Suofeiya home,etc.This year,Yang Huazhen cooperates with luxury brand Hermes.In the cooperation with major brands,in addition to Yang Huazhen’s design,the profound cultural connotation behind her works is often more attractive to other party.