我国媒体融合的新模式、新问题与新趋势

New Models,Problems and Trends of Media Convergence in China

媒体融合上升为国家战略,已有六年多的时间。回望六年来的实践探索与生死纠缠,我国传媒业形成了“中央厨房”“平台化融合”“制播分离”“混合所有制”等新模式,传统媒体在融合发展方面做出的努力可圈可点。进入互联网的下半场,我国传媒业深度融合遇到的赢利模式困境、传播权力转移、人才流失加剧、体制机制掣肘等新问题亟待破解。未来的智能时代,我国传媒业的格局将发生巨大变化,呈现传媒边界加速消失、人工智能无所不在、体制改革峰回路转、版权保护力度增强等趋势。总之,媒体融合不相信眼泪,只相信趋势。

It has been more than six years since media convergence was promoted as a national strategy.Looking back on the six years of practical exploration and a life-and-death struggle,we see that China’s traditional media industry has made commendable efforts in media convergence after experiencing new models such as“central kitchen”,“platform integration”,“separation of production from broadcasting”and“mixed ownership”.Entering the second half of the Internet development,China’s media industry is confronted with new problems such as predicaments in profit models,transfer of communication power,worsening brain drain and institutional constraints,which need to be addressed urgently.In the coming era of intelligence,China’s media industrial pattern will undergo dramatic changes,featuring such trends as the accelerated disappearance of media boundaries,the ubiquity of artificial intelligence,the turnaround of system reform and the enhancement of copyright protection.In short,media convergence does not believe in tears,but only in trends.