消费小时代:“孤独经济”的商业狂欢

Consumption Tiny Times:Commercial Carnival of“Isolation Economy”

民政部数据显示,2018年中国单身成年人口已达2.4亿,独居成年人口超过7700万。本文从“孤独经济”催生的外卖、宠物经济、“一人份”等消费领域出发,提出推进云南“孤独经济”发展的对策建议,拓展新行业,努力为孤独群体提供定制化的产品与服务,满足消费者的需求。

According to the ministry of civil affairs,the number of single adults in China reached 240 million in 2018,while more than 77 million adults lived alone.With the number of single people increases,isolation economy arise.The emergence of the isolation economy is supported by its internal consumption demand,and its rise has given birth to the consumption field and industrial chain of the isolation economy.Starting from the consumer areas such as takeaway food,pet economy and“one person and one share”arise from the isolation economy,this paper proposes countermeasures and suggestions to promote the development of“isolation economy”in Yunnan,expands new industries,and strives to provide customized products and services for isolation groups to meet the needs of consumers.