色织土布纹样信息视觉化在文创产品设计中的应用--以南通芦扉花土布纹样为例

Application of information visualization of yarn-dyed cloth pattern in the design of translation cultural and creative product:taking reed flower cloth pattern in Nantong as an example

以芦扉花布为例,整合其纹样的视觉信息,以纹样基元为设计基础,从中吸取设计创作灵感,保留土布纹样的特点及装饰魅力,设计出拥有自身话语权的纹样样式。传统土布纹样"有之以为利,无之以为用"在文创产品设计中的创新应用,是非物质文化遗产传承与保护的探索,同时,其人文情感和当代审美情趣的结合,使文创产品以更生动的形态开拓市场,实现新的价值。

It takes reed flower cloth as an example to integrate the visual information of the pattern,with the pattern element as design basis,it can attract the inspiration of design and creation from it,keep the feature and decorative charm of cloth,and design the pattern with the translation speaking right.The innovative application of traditional cloth pattern for "benefit with it,usage without it" in the design of cultural and creative product is the exploration on the inheritance and protection of translation intangible cultural heritage,and meanwhile,with the integration of humanistic feeling with modern translation aesthetic taste,the cultural and creative product can open the market with more vivid form to create new value.