城乡社区非接触型消费——新冠肺炎疫情影响下推进消费回补和潜力释放的新举措

Non-contact Consumption Mode in the City and County Community

新冠肺炎疫情背景下,在城乡社区消费共同体中着力打造“少扎堆”的非接触型消费新场景,可以有效促进消费回补和潜力释放。城乡社区消费共同体因为具有大致相同的消费模式,贴近社区群众,并可以通过“互联网+”实现与供货商、服务商及平台的线上线下有机衔接,所以已成为推进消费回补和潜力释放的生力军。打造城乡社区非接触型消费新场景,并对其商业模式进行再造,不仅有助于供货商、服务商及平台获得更大的经济效益,而且将成为完善重大疫情防控体制机制的社会消费基石。作为一项庞大的系统工程,打造非接触型消费新场景需要多方协同、扶持与给力,包括政府扶持监管、品牌培育与品牌联姻、超级云助力、激发社区居民消费力、引导城乡居民健康的消费行为等。

Under the circumstances of the COVID-19 outbreak,we should strive to create a new mode of"less gathering",non-contact consumption in the community consumption body,so as to promote consumption replenishment and the release of consumption potential.It is a huge systematic project to establish the new non-contact consumption mode which requires coordination and support from all sides,including effective government support,brand cultivation and brand connection,super cloud help,stimulating consumption of community residents,managing and guiding the healthy consumption behavior of urban and rural residents.