孕产妇牙膏的市场分析与发展建议

Market analysis and development suggestions of the toothpaste for pregnant women

分析了孕产妇牙膏市场的最新情况和技术特点,在已上市的孕产妇牙膏中,基础型产品的主要作用是清洁牙齿、清新口气,功效型产品的主要作用是预防和减轻口腔炎症、均衡口腔酸碱环境、减少牙齿酸蚀龋齿、抑制口腔有害菌滋生、缓解孕吐之苦等。最后,在归纳孕产妇口腔特点和护理需求的基础上,提出孕产妇牙膏在安全性和配方设计方面所需注意的问题。

The latest situation and technical characteristics of the toothpaste market for pregnant women have been analyzed. Among the marketed toothpaste for pregnant women, the main functions of basic products are to clean teeth and freshen breath. The main functions of functional products are to prevent and reduce oral inflammation, balance the oral acid-alkali environment, reduce dental acid corrosion and caries, inhibit the growth of harmful bacteria in the oral cavity, and alleviate the pain of pregnancy and vomiting. On the basis of summarizing the oral characteristics and nursing needs of pregnant women, the problems that should be paid attention to in safety and formula design in the next step of development of toothpaste for pregnant women were put forward.