“互联网+新媒体”农技推广模式设计及保障措施——以宝鸡市为例

“Internet+New Media”Agricultural Technology Extension Model Design and Safeguard Measures—Taking Baoji City as an Example

根据宝鸡现有农技推广模式中存在的问题,分析了新媒体运用于农技推广的可行性,提出了“互联网+新媒体”农技推广服务新模式,该模式分为互联网平台推广、微信平台推广、视频推广3种方式。从运行保障、基础设施保障、政策保障3个方面提出了“互联网+新媒体”农技推广模式的保障措施,从而提高农业科技成果转化率及新技术扩散利用率,促进农业生产和农村经济发展。

According to the problems in Baoji’s existing agricultural technology promotion model,the feasibility of applying new media to agricultural technology promotion was analyzed,and a new model of“Internet+New Media”agricultural technology promotion service was proposed.This mode is divided into three ways:Internet platform promotion,WeChat platform promotion,and video promotion.The safeguard measures for the“Internet+New Media”agricultural technology promotion model were proposed from three aspects:operation guarantee,infrastructure guarantee,and policy guarantee,thus improve the conversion rate of diffusion of new technology and utilization of agricultural sci-tech achievements,promote the development of agricultural production and rural economy.