草木染技艺在包装设计中的应用

Application of Plant Dyeing Art in Packaging Design

为更好地将中国传统文化元素运用到包装设计中,并寻求一种绿色可持续包装设计思路,以美学、艺术史学、消费心理学为理论基础,采用理论论述、案例说明等方法,运用绿色、零废弃、统一等三种原则,从色彩、纹饰、意境三个角度对传统草木染技艺在现代包装设计中的具体应用及方式进行探析,研究草木染技艺艺术特色,并探析其在包装设计中的原则和应用方法。

In order to better apply Chinese traditional cultural elements to packaging design,and to seek a green sustainable packaging design idea,based on aesthetics,art history,consumer psychology,using theoretical discussion,case descriptions and other methods,and the three principles of green,zero waste and unity,this paper probes into the application of traditional plant dyeing techniques in modern packaging design from the perspectives of color,decoration and artistic conception,and studies the artistic characteristics of plant dyeing techniques.The principle and application method of this method in packaging design are analyzed.