基于昂普理论的研学旅行产品开发与设计研究--以湖北省为例

Research on the Development and Design of Study Tour Products Based on the Theory of RMP--The Case Study of Hubei Province

2018年国内研学旅行人数达到了400万人次,市场规模达到了125亿元。如此庞大的研学旅行规模,势必会对研学旅行产品的开发与设计提出更高的市场需求。文章运用文献法和案例分析法,根据研学旅行产品昂谱(RMP)开发理论,针对中小学校研学旅行的特点,以及研学旅行开发原则,规划出湖北研学旅行产品的谱系设计,希望对湖北省研学旅行活动的可持续发展提供有价值的参考。

The number of study tourists of domestic had reached 4 million and the market size reached 12.5 billion yuan in 2018.Such a large scale of study tour will inevitably put forward higher market demand for the development and design of the products of study tour.The paper used the methods of documentation and case–analysis and based on the development theory of RMP to the characteristics of students in primary and middle schools as well as the development principle of study tour,it plans the pedigree design of the products of study tour in Hubei province,hoping to provide valuable reference for the sustainable development of study tour in Hubei province.