关于青海省建立“民族传统文化+赛事”特色体育小镇的SWOT分析

目前建设特色体育小镇已经成为国家体育产业发展的新业态,本文运用文献资料法、SWOT分析法等研究方法,对在青海省建立"民族传统文化+赛事"特色体育小镇进行SWOT分析,分析得出特色体育小镇建立的优势和劣势。最后通过SWOT分析结果对青海省建立特色体育小镇提出了6点建议,从而为青海省特色体育小镇的建设提供理论参考,助力青海省经济发展。

At present,the construction of characteristic sports town has become a new business form of the development of national sports industry.By using the methods of literature,SWOT analysis and other research methods,this paper analyzes the advantages and disadvantages of the establishment of characteristic sports town of "national traditional culture + competition" in Qinghai Province.At last,through the results of SWOT analysis,this paper puts forward six suggestions for the establishment of characteristic sports town in Qinghai Province,so as to provide theoretical reference for the construction of characteristic sports town in Qinghai Province and help the economic development of Qinghai Province.