啦啦操赛事IP发展及开发启示

随着互联网和新媒体的不断创新高速发展,越来越多的IP商业化兴起。当前中国的经济在不断的增速发展中,越来越多的资本随着经济的发展不断进入体育赛事IP领域。啦啦操赛事IP的可持续开发就是要不断提高啦啦操赛事的IP文化产品水准,拓展啦啦操赛事IP产品价值链、延长啦啦操赛事IP产品生命周期。通过将对啦啦操赛事IP的开发步调慢下来,将其转化成轻资产即文化资产,推动参与啦啦操赛事的经济本向啦啦操赛事文化资本持续转化。

With the continuous innovation and rapid development of Internet and new media,more and more IP commercialization is emerging.At present,China’s economy is growing rapidly,and more and more capital is entering the IP field of sports events with the development of economy.The sustainable development of Cheerleading IP is to continuously improve the IP cultural product level of Cheerleading events,expand the IP product value chain of Cheerleading events,and extend the IP product life cycle of Cheerleading events.