高校体育场馆对外运营的风险管理

高校体育场馆对外经营不仅能够满足群众不断增长的运动需求,形成社会资源的合理流通与利用,更能够带动整个社会良好的运动氛围,对群众性健身事业的发展具有较好的促进作用。市场行为总是伴随着风险,需要进行合理管控与开发,本文就高校体育场馆对外运营的风险进行深入探究,并提出对外运营管理手段及风险管控措施。

The external management of sports venues in Colleges and universities can not only meet the growing sports needs of the masses,form a reasonable circulation and utilization of social resources,but also promote the good sports atmosphere of the whole society,and play a better role in promoting the development of mass fitness.Market behavior is always accompanied by risks,which need to be reasonably controlled and developed.This paper makes an in-depth study on the risks of the external operation of university sports venues,and puts forward management means and risk control measures.