依托牡丹江地域特色进行冰雪体育旅游资源开发

随着冰雪体育旅游市场的竞争日趋激烈,特色化的体验型冰雪体育旅游逐渐受到追捧。因地制宜开发特色的冰雪体育旅游资源,打造特色的冰雪体育旅游品牌,成为冰雪体育旅游发展的必然趋势。本文分析牡丹江冰雪体育旅游发展现状及制约因素,提出以区位特色、民族特色、文化特色、品牌特色为原则打造牡丹江地域特色冰雪体育旅游品牌,提高其核心竞争力,真正实现冰天雪地也是金山银山,助力区域经济的振兴。

Along with the ice and snow sports travel market competition is increasingly fierce.The characteristic ice and snow sports tourism is becoming more and more popular.It is an inevitable trend of the development of ice and snow sports tourism to develop the characteristic ice and snow sports tourism resources according to the local conditions and to create the characteristic ice and snow sports tourism brand.This paper analyzes the present situation and restrictive factors of the development of ice and snow sports tourism in Mudanjiang,and puts forward that based on the principles of location characteristics,national characteristics,cultural characteristics and brand characteristics,the ice and snow sports tourism brand of Mudanjiang regional characteristics can be built to improve its core competitiveness,and the real realization of ice and snow land is also Jinshan Yinshan,which will contribute to the revitalization of regional economy.