文化资产创意化模式之研究--以唐仕女立俑为例

Research on the Creative Mode of Cultural Assets

以唐仕女立俑为研究对象,采用文献研究与田野调查、定性分析和定量分析相结合的方法,基于"蘑菇式"产品构筑理论和设计几何学理论,通过对代表性唐仕女立俑样本进行分析,进而提取其特征元素,同时结合目标用户对唐仕女立俑文创产品的期望和需求,将特征元素应用到现代文化创意产品设计中。如此,不仅能提升产品文化附加值,而且符合现代大众审美倾向,能更好地将唐文化与现代生活方式融合,有助于传统文化的传承和创新以及产品商业价值的提升。

The research object is Standing Pottery Lady in Tang Dynasty, and the research method combines literature research and field investigation, qualitative analysis and quantitative analysis. Based on the theory of the construction theory of "mushroom" product and design geometry theory, the representative Standing Pottery Lady of Tang Dynasty is selected to analyze and extract the characteristic elements. At the same time, with the expectation and demand of the target users for the creative products of Tang Dynasty figurines, the characteristic elements are applied into the design of modern cultural creative products, which will not only enhance the added value of products, but also conform to the aesthetic tendency of the modern public. It will better integrate Tang culture with modern life style, contribute to the inheritance and innovation of traditional culture and promote the commercial value of products.