反思地标在旅游中对地方形象的表述——以玉溪红塔山为例

REFLECTIONS ON THE LOCAL IMAGE OF LANDMARKS IN TOURISM--A CASE STUDY OF HONGTAOSHAN IN YUXI

从符号学视角阐释红塔山成为玉溪市地标的原因,并结合Dean MacCannell“景观神圣化”的5个阶段分析红塔山地标景观吸引力的构建过程,即地方地标景观如何实现旅游化。通过实地调查,采用访谈法了解游客对红塔山地标景观的符号解读及感知的地方形象。研究表明红塔山地标作为一个文化符号可以通过其景观文化与实践活动来表述地方形象。但地标景观的表述功能受地标景观外在形态、地标景观所承载的文化意义、地标景观所处的时代背景、公众对地标景观的认知以及地标景观所承担的空间功能等因素的制约,地标景观所表述的地方形象与真实的地方形象存在错位。

From the perspective of semiotics,this paper explains the reason why Hongtashan has become the landmark of Yuxi city,and analyzes the construction process of Hongtashan s landmark landscape attraction by combining the five stages of Dean MacCannell s“landscape sanctification”,that is,how to realize the tourism of local landmark landscape.Through the field investigation,the interview method is adopted to understand tourists interpretation of symbols and perception of local image of Hongtashan landmark landscape.The research shows that as a cultural symbol,Hongtashan landmark can express the local image through its landscape culture and practical activities.But landmark expression of function by the landmark landscape external form,landmark landscape conveys cultural significance,landmark landscape era background,the public s perception of the landmark landscape as well as the landmark of the restriction of such factors as space function,landmark landscape expressed by the local image and real place image exists dislocation.