全生命周期视域下农产品电商发展问题及对策研究

Studies on the Development and Countermeasures of the Product Lifecycle Management in Agricultural E-commerce

农产品电商健康发展的基础是完整的供应链,当前农产品电商发展面临产品不标准化、标识不够规范、物流成本高、电商渠道开发不充分等问题,使得农产品电商发展困难重重。全生命周期管理为农产品从生产到消费者手中的全过程提供了自动化、数字化、精准化的管理模式,为农产品电商发展提供"一体化""可追溯"的解决方案。通过打造电商交易平台、优化硬件设施、完善溯源管理、制定标准化体系、加强人才建设等"五位一体"的发展对策,确保农产品电商在全生命周期管理体系下可持续发展。

The complete supply chain is the foundation of the agricultural products e-commerce for healthy development.At present,the development of agricultural products e-commerce faces such problems as non-standardization of products,lack of standardization of labels,high logistics costs and inadequate development of e-commerce channels and all thismakes the development of agricultural e-commerce difficult.Thewhole life cyclemanagement provides automation,digitalization and precision management mode for the whole process of agricultural products from production to consumers,and it provides an“integrated”and“traceable”solution for the development of agricultural products.Through the establishment of e-commerce trading platform,optimization of hardware facilities,improvement of traceability management,formulation of standardized system,and strengthening of talent development etc.and those development strategy paves theway for the sustainable development of product lifecyclemanagement in agricultural e-commerce.