新媒体时代高校思想政治教育的话语策略研究

On the Discourse Strategy of Ideological and Political Education in Colleges in the New Media Era

当下,我国进入新媒体时代,媒介使用发生了翻天覆地的变化,由此带来的传播网络和社会关系的改变也影响着日常生活方式。高校思想政治教育面对新媒介的到来,有挑战同时更有机遇。分析了思想政治策略的话语特征,主要从传播主体、传播内容、传播方式、传播语境四个方面作分析了新媒体对高校思想政治教育话语策略的影响,最后从媒介实践的视角来看,提出新媒体时代高校思想政治教育话语策略的优化路径,根据媒介实践的各个组成元素,找出起关键作用的核心组成元素,并在时间和空间上确定实践的边界,是高校思想政治教育话语策略的优化路径。

At present, China has entered the era of new media, and the use of media has changed dramatically. The changes of communication network and social relations have also affected the daily life style. In the face of the arrival of new media,ideological and political education in Colleges and universities has both challenges and opportunities. This paper analyzes the discourse characteristics of ideological and political strategies, mainly from the four aspects of communication subject, communication content, and communication mode and communication context. Then the paper analyzes the impact of new media on the discourse strategies of ideological and political education in colleges. Finally, from the perspective of media practice, it puts forward the optimization path of the discourse strategies of ideological and political education in the new media era. According to the various components of media practice elements, the paper finds out the key elements to determine the boundary of practice in time and space, which is the optimization path of the discourse strategy of ideological and political education in colleges.