湖南城市旅游形象认知研究--以岳阳、长沙、衡阳三地为研究对象

Research of City Tourism Image Cognition--Taking Yueyang, Changsha, Hengyang in Hunan Province as the Examples

"湖南城市旅游形象认知研究"选取湘北、湘东、湘南三个区域的中心城市岳阳、长沙、衡阳作为旅游形象认知研究对象,从旅游体验、城市管理、人文发展、综合认知等方面确立12个指标对三地做系统调查研究。本次研究获得实地调查有效问卷1408份,对三地不同类型受访者的旅游形象认知有深入分析,为湖南城市旅游发展提出了建议:城市旅游形象的建立需要将城市旅游作为品牌,进行品牌定位推广与资源整合开发以及做好城市综合管理。

To be a research of "Hunan City Tourism Image Cognition", these central cities, such as Yueyang,Changsha, Hengyang where located in Northern, Eastern and Southern of Hunan Province selected and defined12 indicators to do systematic research from the aspects of tourism experience, urban management, humanistic development and comprehensive cognition. This article analyzes the tourism image cognition for the different interviewees by 1408 valid questionnaires from the field survey. To build city image should develop tourism industries, position and popularize the brand, develop tourism resources and manage the city comprehensively.