网络虚假交易的竞争法规制研究

Research on Competition Regulation System of Internet False Transactions

网络虚假交易作为不正当竞争的典型商业样态,旨在谋求互联网市场的竞争优势。因竞争法制度供给不足、与相关法律衔接不畅,使网络虚假交易的竞争法规制存在缺陷。为营造良好的互联网市场竞争秩序、保障消费者的公平交易权,需要将刷手和物流经营者纳入责任主体范畴,明确刷单炒信、恶意差评、反向刷单与虚假宣传、商业诋毁、妨碍其他经营者合法经营之间的关系,并构建相应的责任承担机制和受害者救济制度,充分发挥竞争法的实效性。

As a typical business pattern of unfair competition,internet false transactions aims to seek the competitive advantage of the Internet market. Due to the insufficient supply of the competition law system and the poor connection with relevant laws,the competition law system for online false transactions is defective. In order to create a good Internet market competition order and protect consumers’ fair trading rights,brushers and logistics operators need to be included in the scope of responsible subjects,and clearing the speculation letters,malicious bad reviews,reverse slipping and false publicity,and commercial slander to obstruct the relationship between the legal operations of other operators. We should establish a corresponding liability-bearing mechanism and victim relief system and give full play to the effectiveness of competition law.