融媒体时代广播电台与微信公众平台的融合与应用

Integration and Application of Radio Station and WeChat Public Platform in the Era of Media Integration

随着现代信息技术的快速发展,越来越多的新媒体出现在人们日常生活中,这也对传统的广播电台媒体造成了影响。传统广播电台传播方式单一,服务范围局限,造成了诸多用户流失,在这种情况下,为了更好地促进广播电台发展,可以与当前流行的微信平台相结合,实现广播电台与微信公众平台的良好融合,以此提升广播电台节目收听率。

With the rapid development of modern information technology,more and more new media appear in people's daily life,which also has an impact on the traditional radio media.In this case,in order to better promote the development of radio stations,it can be combined with the popular WeChat platform to realize the good integration of radio stations and WeChat public platform,so as to improve the radio station program listening rate.