创业项目视觉故事化展示与互联网传播研究

Research on the visual story display and Internet communication of entrepreneurial projects

文章采用视觉元素构建故事思维,针对创业项目展示,通过互联网进行传播的研究,涉及非虚构叙事创作、媒介与视知觉理论。故事思维是相对于数据思维的展示方式,以情感认同为目标达到传播目的。故事的构建策略基于项目及其潜在需求者的显性因素与隐性因素。通过对项目的情境分析,精确定位项目及其潜在需求者,并分析两者之间的关联与障碍,得出故事摘要。使用视觉化呈现,通过互联网传播,其效能则与所采用的媒介维度有关。

This paper uses visual elements to construct story thinking,for entrepreneurial project display,through the Internet for the dissemination of research,involving non-fiction narrative creation,media and visual perception theory.Story thinking is different from data thinking and needs to achieve the purpose of emotional identification.The strategy for creating a story is relevant to the project and its potential users.Analyze the background of the project,locate the project,and analyze the relationship and obstacles between the project and potential users to obtain a summary of the story.It is effective to distinguish media dimensions to improve communication efficiency.