大学生创业动机及关键激励因子实证分析

An Empirical Analysis of College Students Entrepreneurial Motivation and Key Motivational Factors——a Case Study of Guangdong Province

如何激发大学生创新创业的潜力和活力,推动我国大学生实施创业活动,需要聚焦分析大学生的主要创业动机。在学者对大学生创业动机相关研究的基础上,以广东省处于不同阶段大学生创业者群体(787名)为研究对象,进行调查和深度访谈,分析大学生创业动机及其关键激励因子,提出激发大学生创业行为的建议及有效措施。

How to stimulate the potential and vitality of innovation and Entrepreneurship of college students,and promote the implementation of entrepreneurship activities of college students in China,we need to focus on the analysis of the main entrepreneurial motivation.On the basis of the related research on the entrepreneurial motivation of college students,this paper analyzes the entrepreneurial motivation of college students and its key incentive factors through investigation and in-depth interviews with 787 entrepreneurs in different stages in Guangdong Province,this paper puts forward some suggestions and effective measures to stimulate the entrepreneurial behavior of college students.