浅析网络刷单行为法律规制的缺陷及完善

A Brief Analysis on the Defects of Legal Regulations and Perfection on Online Brushing Behavior

伴随着互联网经济的发展,以虚构交易为手段、虚假好评为目的的网络刷单行为日趋成为一种不可规避的社会现象。2017年修订的《反不正当竞争法》第8条和2018年通过的《电子商务法》第17条均明确规定了网络平台上的经营者需秉持诚信经营的原则,然而这种违背市场经济公平竞争秩序原则的网络刷单行为仍然频频出现。目前由于法律责任领域的立法缺失、对执法权的模糊规定以及电商平台自身的虚拟性、跨地域性使得对网络刷单行为的规制存在较大障碍。因此,在完善现有法律规范的基础上,可以通过构建"软法"和"硬法"的二元结构,加强对刷单行为进行监督规范,利用平台行业自律和国家强制性规范的共同作用,抑制网络刷单的发展,营造公平竞争的市场秩序。

With the development of Internet economy,online brushing has become an inevitable social phenomenon,which violates the order principle of fair competition in the market economy.Article 8 of the Antiunfair Competition Law revised in 2017 and article 17 of the e-commerce law passed in 2018 both clearly stipulate that operators on online platforms should adhere to the principle of honest management.However,online order brushing behavior that takes fictitious transactions as the means and false favorable comments as the purpose still occurs frequently.At present,due to the lack of legislation in the field of legal liability,fuzzy regulations on the enforcement power,the virtual nature of the e-commerce platform itself,and the crossregional nature,there are great obstacles to the regulation of online brushing behavior.Therefore,on the basis of improving the existing legal norms,we can strengthen the supervision and regulation of brushing behavior by constructing the dual structure of"soft law"and"hard law",and make use of the combination of self-discipline of the platform industry and national mandatory regulations to restrain the development of online brushing and create a market order of fair competition.