全媒体时代大学生媒介素养提升研究——基于新冠肺炎疫情信息传播的视角

`Research on Improving College Students’Media Literacy in the All-media Era:Based on the Perspective of Information Dissemination of Novel Corona Pneumonia

在全媒体时代,媒介素养已经成为公民的必备素养。提升大学生的媒介素养,使当代大学生成为媒介化社会的优质公民具有重要的意义。新冠肺炎疫情信息传播呈现出多元媒介共存共生、媒介竞争趋于激烈、媒介等级客观存在、绿色媒介缺失缺位的媒介生态,表征了当下我国媒介生态系统的现状。大学生媒介素养在新冠肺炎疫情信息传播中呈现出信息获取能力被动化、信息选择能力无目的化、信息理解能力表面化、信息分辨能力感性化、信息抵抗能力浅层化等问题。为此,应从政府、媒介、学校三个方面提升大学生的媒介素养。

In the all-media era,media literacy has become a necessary quality for citizens.It is of great significance to improve college students’media literacy and make contemporary college students become high-quality citizens in a media society.The Information dissemination of new crown pneumonia epidemic presents a media ecology characterized by coexistence of multiple media,intense media competition,objective existence of media grades and absence of green media,which represents the current status of China’s media ecosystem.The media literacy of college students presents the following problems in the information transmission of the new crown pneumonia epidemic:passive information acquisition ability,aimless information selection ability,superficial information understanding ability,perceptual information resolution ability,shallow information resistance ability,etc.Therefore,the media literacy of college students should be improved from three aspects:government,media and school.