福建南少林武术文化旅游开发模式

Study on Tourism Development Mode for Southern Shaolin Martial Arts in Fujian

采用文献资料法、实地考察法等方法,基于RMP对福建南少林武术文化旅游资源构成情况进行分析,提出了福建南少林武术文化旅游开发模式,即政府主导下的"政府+市场+资源+产业"资源产业模式;市场调控下的品牌特色模式:"产品+特色+品牌+质量"模式;优秀传统文化传承保护模式:"开发+保护+传承+效益"模式.

In order to protect and inherit refined traditional culture,enhance national cultural identity,and encourage national self-confidence,this paper analyzes the composition and current state of the tourism resources of martial arts of Southern Shaolin in in Fujian under the perspective of RMP,combined with documentary method and field survey.Also,this paper proposes some tourism development modes for martial arts in Fujian Southern Shaolin,namely,government-centered resources industry mode,a mode of"Government+Market+Resources+Industry";Market-centered with brand characteristic mode,a mode of"Product+Characteristic+Brand+Quality";inheritance and protection mode of traditional culture,a mode of"Development+Protection+Inheritance+Benefit".