7Theodor W, Adorno, "On Popular Music", in John Storey. ( ed, ) Cultural Theory and Popular Culture : A Reader, 2nd edn, Hemel Hempstead : Prentice Hall, 1998, p. 202.
8John Fiske, Understanding Popular Culture, Boston: Unwin Hyman,1989, pp.18-19.
9John Fiske et al. , Key Concepts in Communication And Cultural Studies, London and New York:Routlege, 1994, p. 127.
10John Fiske et al., Key Concepts in Communication And Cultural Studies, London and New York : Routlege, 1994, pp.128 - 129.