国际体育产业发展现状与趋势研究

Research on the Current Situation and Trend of International Sports Industry Development

近年来,体育产业已成为多国国民经济新的增长点。在美国和西欧一些发达国家,体育产业均已成为其国内支柱产业。以美国、中国为研究对象,分析发达国家和发展中国家体育产业发展的现状,并从体育产业总产值、体育用品产业、职业体育产业、体育健身产业和体育竞技产业等方面提出了国际体育产业发展的趋势,以期对国际体育产业发展提供借鉴。

In recent years,sports industry has become a new growth point of national economy in many countries.In the United States and the countries of Western Europe,sports industry has become their pillar industry.Takes the United States and China as the research object,illustrates the current situation of the development of sports industry in developed and developing countries,also it puts forward the development trend of international sports industry from the aspects of the total output value of sports industry,sports goods industry,professional sports industry,sports fitness industry and sports competitive technology industry,with a view to providing good references for the development of international sports industry.