乡村振兴战略背景下成都文化产业发展新动能研究

Research on New Momentum of Chengdu Cultural Industry Development Under the Background of Rural Revitalization Strategy

"乡村振兴"是我国步入新时代重要的宏观发展战略,而文化产业则是增强国家综合实力的现代产业模式。紧密结合国家发展战略背景,聚焦成都文化产业发展的典型实践,探究乡村文化产业发展的新动能:资源的发掘与整合、创意赋值与增值、产业组织与资本投入的变化等,以此推动地区文化产业长远稳健发展,助力新时代乡村振兴。

"Rural vitalization"is an important macro development strategy for China entering the new era,while cultural industry is a modern industrial model that enhances the country’s comprehensive strength.This article focuses on the typical practices of Chengdu’s cultural industry development based on the national development strategy.And it explores the new methods of long-term and stable development of rural cultural industry in the aspects of resource discovery and integration,creative value assignment and appreciation,industrial organization and capital investment,etc.As a result,the cultural industry has opened up new momentum and boost the development of rural vitalization.