新媒体时代高校网络舆情管理对策研究

Research on Countermeasures of Online Public Opinion Management in Colleges and Universities in the New Media Era

新媒体时代,信息传播方式发生深刻变革,极大地催生了网络舆情的活跃。高校网络舆情在舆情主体、传播内容、传播方式上均出现新变化,由此带来高校网络舆情管理工作的新挑战。高校要主动把握新媒体时代网络舆情的特点和演化规律,从被动应对转变为主动管理,建立网络舆情管理工作机制,加强舆情分析研判,强化舆情工作队伍建设,健全舆情科学应对长效机制,切实提高舆论引导水平。

In the era of new media,profound changes have taken place in the way of information transmission,which has greatly promoted the active online public opinion.There are new changes in the subject,content and mode of online public opinion in colleges and universities,which brings new challenges to the management of online public opinion in colleges and universities.Colleges and universities should take the initiative to grasp the characteristics and evolution rules of network public opinion in the new media era,change from passive response to active management,establish the working mechanism of network public opinion management,strengthen the analysis and judgment of public opinion,strengthen the construction of public opinion working team,improve the long-term mechanism of scientific response of public opinion,and effectively improve the level of public opinion guidance.