海南省区域性生鲜电商发展现状及问题研究

Research on the Development Status and Problems of Regional Fresh Food E-commerce in Hainan Province

近几年,随着互联网的发展、冷链技术的进步以及新零售的成长,我国生鲜电商市场增长迅速,成为电子商务发展的新亮点。而阿里、京东、苏宁等大型电商平台的介入,给区域性生鲜电商的发展带来了巨大冲击,大批区域性生鲜电商平台因经营不善而倒闭或被并购。本文以海南省为例,对当地区域性生鲜电商的发展现状和模式进行了介绍,指出了区域性生鲜电商发展过程中面临的主要问题,并提出了针对性的改进建议。

In recent years, with the development of the Internet, the advancement of cold chain technology and the growth of new retail,China’s fresh e-commerce market has grown rapidly, becoming a new bright spot in the development of e-commerce. The involvement of large-scale e-commerce platforms such as Ali, JD.com, and Suning has brought a huge impact on the development of regional fresh e-commerce. A large number of regional fresh e-commerce platforms have closed down or been acquired due to poor management. This article takes Hainan Province as an example to introduce the development status and model of local fresh food e-commerce, points out the main problems faced in the development of regional fresh food e-commerce, and puts forward targeted improvement suggestions.