基于学科竞赛的“三融合”创新人才培养模式构建与探索——以广告学专业为例

Construction of the"Triple Integration"Innovative Talent Training Mode Based on Academic Competition——Take Advertising Major as an Example

学科竞赛是高等教育内容及教学方法改革的一个重要载体,是检验高校创新人才教育质量的重要标准之一。学科竞赛有利于提高教育质量,改进教学手段,锻炼学生理论联系实践的能力,其搭建起了高校、企业与市场联系的桥梁,对创新人才的培养有显著的促进作用。实践证明,以学科竞赛为导向的“三融合”培养模式的构建,符合互联网时代国家对新文科建设发展的要求,对于学生在视野拓展、科研实践及创新创业方面都有不同程度的训练与提高,为培养创新人才做了积极且有益的探索。

Academic competition is an important carrier of the reform of higher education contents and teaching methods,and one of the important criteria to assess the quality of the education of innovative talents in colleges and universities.And also it is conducive to improving the quality of education and teaching methods,and exercising students'ability to combine theory with practice.Additionally,it builds a bridge between universities,enterprises and the market,and plays a significant role in promoting the cultivation of innovative talents.Practice has proved that construction of the"Triple Integration"cultivation model guided by academic competition conforms to the national requirements for the construction and development of new liberal arts in the Internet era and may get students experience different degrees of training and improvement in terms of vision expansion,scientific research practice and innovation and entrepreneurship,which is a positive and beneficial exploration into the ways of developing innovative talents.