批评话语分析视阈下的针灸媒体形象研究——以《中国日报》与《纽约时报》为例

A Study of Acupuncture Media Image in China Daily and The New York Times from the Perspective of Critical Discourse Analysis

针灸媒体形象是中医药媒体形象的重要组成部分,也是中国传统文化对外交流的重要名片。在针灸文化传播过程中,以主流报纸为代表的新闻媒体在传播信息和塑造意识形态等方面均发挥着重要作用。本文在批评话语分析视阈下,以系统功能语法为研究工具,对《中国日报》和《纽约日报》近十年新闻报道中所建构的针灸媒体形象进行探究。在此基础上,对影响针灸媒体形象建构的社会历史背景进行解读,从而为我国有针对性的调整中医药的国际传播工作提供参考,为推动中医药海外发展与传播提供借鉴。

The media image of Traditional Chinese Medicine(TCM)is an important part of China's national image as well as an important business card for transmission of Chinese traditional culture.In the cultural communication of TCM,the news media represented by mainstream newspapers play an important role in disseminating information and shaping ideology.Under the framework of critical discourse analysis,this paper uses systemic functional grammar as a research tool to explore the acupuncture media image constructed in the news reports of and over a span of ten years from 2009 to 2018.On this basis,it uncovers and interprets the social and historical background that affects the media image construction of TCM,thus providing reference for China's adjustment of the international communication policies,and helping to promote the overseas development and dissemination of TCM.