移动AR技术在数字文化旅游中的应用探索

Application of Mobile AR Technology in Digital Cultural Tourism

研究通过使用Unity 3D引擎制作三维场景和动画,结合Vuforia SDK进行AR移动开发,通过移动终端对实景与3D模型、动画及视频等多媒体信息实现虚实叠加与交互。游客使用智能终端下载安装用户APP,在现实游览过程中通过APP实时享受人文背景、事件场景等数字信息,从而提高游客的旅游热情,增强旅游印象,达到加强地方文化传播力度,强化地方文化品牌,提升旅游文化品牌形象的目的。

The research uses Unity 3D engine to make 3D scene and animation,combines Vuforia SDK to develop AR mobile,and realizes virtual and real superposition and interaction of real scene,3D model,animation,video and other multimedia information on mobile terminal.Tourists use the intelligent terminal to download and install the user APP.In the process of real-time tour,they can enjoy the digital information such as human background,event scene and so on,so as to improve the tourists’enthusiasm,enhance the tourism impression,strengthen the local cultural communication,strengthen the local cultural brand,and enhance the image of the tourism cultural brand.