微传播对马克思主义意识形态认知安全的挑战与应对

Challenges and Countermeasures of Micro-communication to Marxist Ideological Cognitive Security

微传播作为现代社会信息传播的主要渠道,是意识形态发挥社会效应的重要载体之一,其作用与影响在本次抗击新冠肺炎疫情中体现得更加充分。一方面,微传播以其即时性、便捷性、一体性、开放性、隐匿性等特征促进了马克思主义意识形态传播的广度和深度;另一方面,在微传播视域下,这种便捷的传播方式给马克思主义意识形态认知安全带来一系列挑战,主要体现在“微话语”的现实性和“微内容”的复杂性对其话语建设及规范性建设提出了更高的要求等方面。为加强微传播视域下马克思主义意识形态认知安全,需从加强马克思主义意识形态“微话语”建构,丰富新时代马克思主义意识形态的核心内容以及加强微传播主体的规范性建设三个方面入手。

As the main channel of information dissemination in modern society,micro-communication is an important carrier for ideology to exert social effects.On the one hand,micro-communication promotes the breadth and depth of the spread of Marxist ideology with its characteristics of immediacy,convenience,integration,openness,and concealment;on the other hand,in the perspective of micro-communication,this convenient method of communication brings a series of challenges to the security of Marxist ideology and cognition,which is mainly reflected in the reality of“micro-discourse”and the complexity of“micro-content”.Its discourse construction and normative construction put forward higher requirements.In order to strengthen the cognitive security of Marxist ideology from the perspective of micro-communication,it is necessary to strengthen the construction of the"micro-discourse"of Marxist ideology,enrich the core content of Marxist ideology in the new era,and strengthen the normative construction of micro-communication subjects get started.