商儒之梦:从意外艺术谈艺术意外

The Vision of Scholarly Businessman: From EY Art to Artistic Accident

"意外艺术"是一个起步较早且有代表性的艺术商业自媒体公众平台。其创造出的以"文章+视频"进行艺术普及的市场模式,以其开放的活态机制、艺术解读引领力、文化向度较高且从小众走向大众的用户资源等方面的有机性,构成了其价值功能。这不仅是文化产业所特有的义务,同时也应该成为商业自媒体公众平台在其"艺术"与"营生"之外的文化自觉和价值取向。

"EY Art" is a pioneering and representative we-media public platform of art business. Its valuable function consists of a market model to popularize art by means of "article + video", and its organic characteristic that is composed of the actively opening mechanism, the leadership of artistic interpretation, the user resources of high cultural dimension and the positioning from the few to the masses. The tendency of art we-media entertainment has related to the historical reality, therefore, it is precisely from the specific perspectives of the increasing cultural power of the country and the relevance of cultural developments that social self-organizations, including art we-media, should assume responsibility of a public welfare role of public education, which is required by the era. This is not only a unique obligation of the cultural industry, but also the cultural consciousness and value orientation outside the art and livelihood of commercial we-media.