苏州旅游文化创意产品设计应用研究

Research on the Application of Suzhou Tourism Cultural Creative Product Design

文章主要对苏州旅游文化创意产品进行市场调查,分析苏州文创市场背景和新时期下消费者在购买旅游文创产品时的喜好,将旅游文创产品进行简单分类,针对目前市场存在的问题,对苏州旅游文创设计中苏州文化元素的提取进行研究,分析文化内涵在苏州旅游文化创意产品中的表现和实际应用,研究新时期下苏州传统文化艺术以及民间手工艺应该如何借助文创设计焕发生机,分析互联网时代下给旅游文化创意产品设计带来的影响。

The article mainly conducts market research on Suzhou tourism cultural creative products,analyze the background of Suzhou tourism cultural market and the preferences of consumers in the purchase of tourism cultural and creative products in the new era,the simple classification of tourism cultural creative products and the current market problems,Study and analyze the extraction of Suzhou cultural elements in tourism cultural creation design,analyze the performance and practical application of cultural connotation in Suzhou tourism cultural creative products,and study how Suzhou traditional culture and art and folk crafts should use tourism cultural creative design to generate opportunities in the new era.Analyze the impact of the design of tourism culture and creative products in the Internet era.