运河文化带建设背景下以台儿庄古城为例探寻旅游文创产品设计路径

To Explore the Design Path of Tourism Cultural and Creative Products in the Context of the Construction of the Canal Cultural Belt,Taking the Ancient City of Taierzhuang as an Example

自习近平总书记在2017年两会上就大运河文化带做出“保护好、利用好、传承好”重要批示以来,关于建设“大运河文化带”的话题在政界、学界和民间引起了广泛的关注和研究,这标志着大运河文化带建设拉开了序幕并成为国家发展战略。文章在此背景下,以大运河文化带城市之一山东枣庄台儿庄古城为研究对象,旨在探寻一条可以将设计力量与文化资源相融合的路径,探讨如何创作一系列兼具文化、创意、实用价值的旅游文化创意产品,并以此为载体宣传大运河文化遗产,在提升民众旅游体验、加强游客关注度、树立良好的旅游品牌形象的同时,吸引全民关注大运河文化带的建设,将其所承载的历史价值、文化遗产、地域文化、民族精神价值传播开来,传承下去。

Since general secretary xi jinping has made important instructions on"protecting,utilizing and inheriting the cultural belt of the grand canal"at the two sessions in 2017.the launch of the topic of"grand canal cultural belt"has attracted extensive attention and research in the political,academic and folk circles,which marks the beginning of the construction of grand canal cultural belt and has become a national development strategy.Under this background,this paper takes Taierzhuang ancient city in Zaozhuang,shandong province as the research object.This paper aims to explore a path on the integration of design power and cultural resources.To discusses how to create a series of tourism culture creative product with culture,creativity and the practical value.and take this as the carrier to publicize the cultural heritage of the grand canal,so as to attract the whole people to pay attention to the construction of the cultural belt of the grand canal while enhancing people’s tourism experience,strengthening tourists’attention and establishing a good tourism brand image.At the same time,the construction of the cultural belt of the grand canal attracts the attention of the whole people,and then to conveys the historical value,cultural heritage,regional culture and the national spirit.