大型体育赛事对主办国国家文化软实力影响的作用机制研究

Research on the Mechanism of the Influence of Large-scale Sports Events on the Soft Power of Host Countries

近年来,举办大型体育赛事成为一些国家提升国家文化软实力的战略手段。结合习近平总书记关于中国国家文化软实力的论述,对中国国家文化软实力的内涵进行分析。"软实力"一词在中西语境中存在差异。要提升国家文化软实力,既要打牢国家自身文化软实力的基础,又要注重国家文化软实力的国际传播。从国内受众、国外受众2个不同目标受众的视角分析可知,大型体育赛事对国家文化软实力的影响是通过国家文化软实力相对应的国内基础与国际传播2个路径产生作用,其作用原理可借鉴认知心理学与社会心理学等相关学科的理论研究进行分析,从而阐释了大型体育赛事对国家文化软实力影响的作用机制。

In recent years, hosting large-scale sports events has become a strategic means for some countries to enhance their cultural soft power. This paper analyzes the connotation of China’s national cultural soft power based on the discussion of the current CPC and the country’s top leaders on China’s national cultural soft power. The word"soft power"is different in Chinese and Western context. To enhance the national cultural soft power, we should not only lay a solid foundation for the national cultural soft power, but also pay attention to the international dissemination of the national cultural soft power. From the perspective of domestic and foreign audiences, it can be seen that the impact of large-scale sports events on national cultural soft power is through the corresponding domestic basis of national cultural soft power and two paths of international communication.The principle of its role can be analyzed by referring to the theoretical research of cognitive psychology, social psychology and other related disciplines, so as to explain the large-scale sports. The influence mechanism of educational events on national cultural soft power.