我国新型主流媒体大众认同困境及其破解策略研究

On Dilemma of China’s New Mainstream Media and Its Cracking Strategy

主流媒体大众认同,是现阶段保持较高的社会凝聚力的关键所在.本研究以新型主流媒体大众认同为研究对象,首先,对新型主流媒体进行界定,解剖主流媒体大众认同的现状;然后,构建主流媒体高度融合的路径,并分析主流媒体大众认同的困境以及影响主流媒体大众认同的宏观、微观约束条件;最后,在理论论证与实证检验基础上,提出破解主流媒体大众认同困境的有效策略.

The mainstream media consensus is the key to maintaining a high level of social cohesion at this stage. In this article, the mainstream media have been taken as the research object. First, the mainstream media have been defined and the status quo of the mainstream media dissected. Then, a highly integrated path of mainstream media has been constructed, and the predicament of the mainstream media and the influence of the mainstream media analyzed. Finally, with the macro and micro constraints, based on theoretical argumentation and empirical test, an effective strategy has been put forward to crack the predicament of the mainstream media.