乡村振兴战略下农村电商的物流支持优化探究——以江苏赣榆为例

Logistics Support Optimization of Rural E-commerce under the Strategy of Rural Revitalization——Take Jiangsu Ganyu As an Example

农村电子商务在政策的大力支持和互联网平台的快速发展背景下,已经成为各地区实现脱贫攻坚、增加就业、改善民生、服务百姓的重要途经。由于农村电商面临的不仅仅是区域内的市场,更多的是走向全国或海外,因此作为电商两翼之一的物流显得极其关键。文中利用回归模型,简要地分析了制约农村电商物流服务的几个因素,并根据分析结果给出了物流支持的优化策略,希望以此能更好促进赣榆区农村电商和物流企业共同进步,实现地区经济发展效益得到更好提升。

Under the background of policy support and rapid development of Internet platform,rural e-commerce has become an important way for all regions to achieve poverty alleviation,increase employment,improve people's livelihood and serve the people.As rural e-commerce faces not only the market in the region,but also the whole country or overseas market,logistics,as one of the two wings of e-commerce,is extremely critical.Based on the regression model,this paper briefly analyzes several factors restricting the logistics service of rural e-commerce,and gives the optimization strategy of logistics support according to the analysis results,hoping that it can better promote the common progress of rural e-commerce and logistics enterprises in Ganyu District,and realize the better promotion of regional economic development benefits.